/* ===================================================================
   MEMOCEPT — memoceptweb.com
   Palette : ink #2E1A47 | ink-dk #1F1030 | violet #7C4FD1 | violet-dk #6339B0
             mint #4FBF9F | cream #F8F6FC | lilac #EFE9F9 | slate #5C5468 | line #E3DAF2
   Type    : 'Domine' (sturdy investigative serif) + 'Rubik' (clean geometric sans)
   Motif   : blend breakdown — a segmented bar contrasting the 3 individually
             measured vitamins against the undifferentiated 151mg proprietary
             blend, filling in on scroll to visualise the transparency gap
   Layout  : HERO IMAGE ON THE LEFT (desktop), soft dot-grid backdrop panel
             echoing the brand's own visual motif, for a fresh composition
   Rules   : grids minmax(0,1fr) · flex min-width:0 · img max-width min(Npx,100%)
             mobile hero order = IMAGE first, then H1, then rest (unchanged)
=================================================================== */

:root{
  --ink:#2E1A47;
  --ink-dk:#1F1030;
  --violet:#7C4FD1;
  --violet-dk:#6339B0;
  --mint:#4FBF9F;
  --mint-dk:#379E81;
  --cream:#F8F6FC;
  --lilac:#EFE9F9;
  --slate:#5C5468;
  --line:#E3DAF2;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--cream);color:#25172F;
  font-family:'Rubik',system-ui,sans-serif;font-size:17px;line-height:1.72;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3{font-family:'Domine',Georgia,serif;font-weight:600;line-height:1.24;margin:0 0 .5em;
  color:var(--ink);overflow-wrap:break-word;word-break:break-word}
h1{font-size:clamp(1.95rem,4.6vw,2.9rem)}
h2{font-size:clamp(1.5rem,3vw,2.1rem)}
h3{font-size:1.25rem}
h4{font-family:'Rubik',sans-serif;font-weight:700;font-size:1.01rem;margin:0 0 .5em;color:var(--ink)}
p{margin:0 0 1.15em}
a{color:inherit;text-decoration:none}
strong,b{color:var(--ink)}
img{max-width:100%;height:auto;display:block}
.mc-wrap{max-width:1160px;margin:0 auto;padding:0 22px}
.mc-narrow{max-width:830px;margin:0 auto}
.mc-mid{text-align:center}

.mc-eyebrow{display:inline-block;font-size:.7rem;font-weight:700;letter-spacing:.15em;
  text-transform:uppercase;color:var(--violet-dk);margin-bottom:.8em}
.mc-pill{display:inline-flex;align-items:center;gap:9px;background:#fff;border:1px solid var(--line);
  border-radius:999px;padding:9px 19px;font-size:.8rem;font-weight:600;color:var(--ink);
  box-shadow:0 4px 14px rgba(46,26,71,.06)}

/* ---------- buttons ---------- */
.mc-btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;
  background:var(--ink);color:#fff;font-weight:700;font-size:.98rem;
  padding:15px 30px;border:none;border-radius:9px;cursor:pointer;
  transition:transform .16s,box-shadow .16s,background .16s;
  box-shadow:0 10px 24px rgba(46,26,71,.26)}
.mc-btn:hover{background:var(--ink-dk);transform:translateY(-2px);color:#fff}
.mc-btn-violet{background:var(--violet);box-shadow:0 10px 24px rgba(124,79,209,.32)}
.mc-btn-violet:hover{background:var(--violet-dk)}
.mc-btn-ghost{display:inline-flex;align-items:center;justify-content:center;gap:10px;
  background:#fff;border:1px solid var(--line);color:var(--ink);
  font-weight:700;font-size:.95rem;padding:14px 26px;border-radius:9px;transition:.16s}
.mc-btn-ghost:hover{border-color:var(--violet);color:var(--violet-dk)}
.mc-btn-full{width:100%}

/* ---------- top bar ---------- */
.mc-strip{background:var(--ink);color:#C9BFDA;font-size:.76rem;text-align:center;padding:9px 16px}
.mc-strip b{color:var(--mint)}
.mc-strip span{white-space:nowrap;margin:0 10px;display:inline-block}
@media(max-width:580px){.mc-strip{font-size:.7rem;line-height:1.55}.mc-strip span{white-space:normal;margin:0 6px}}

/* ---------- nav ---------- */
.mc-nav{position:sticky;top:0;z-index:900;background:rgba(248,246,252,.94);backdrop-filter:blur(9px);
  border-bottom:1px solid var(--line)}
.mc-nav .mc-wrap{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:14px 22px}
.mc-logo{font-family:'Domine',serif;font-weight:700;font-size:1.32rem;color:var(--ink);white-space:nowrap}
.mc-logo em{font-style:normal;color:var(--violet-dk)}
.mc-links{display:flex;align-items:center;gap:24px;list-style:none;margin:0;padding:0}
.mc-links a{font-size:.89rem;font-weight:600;color:var(--ink);opacity:.8}
.mc-links a:hover{opacity:1;color:var(--violet-dk)}
.mc-links a.mc-btn,.mc-links a.mc-btn:hover{color:#fff;opacity:1}
.mc-toggle{display:none;background:none;border:none;color:var(--ink);font-size:1.5rem;cursor:pointer;line-height:1}
@media(max-width:1020px){
  .mc-links{position:absolute;top:100%;left:0;right:0;background:var(--cream);flex-direction:column;
    align-items:stretch;gap:0;border-top:1px solid var(--line);display:none;max-height:76vh;overflow:auto}
  .mc-links.open{display:flex}
  .mc-links li{border-bottom:1px solid var(--line)}
  .mc-links a{display:block;padding:15px 22px}
  .mc-links .mc-btn{margin:14px 22px;width:calc(100% - 44px)}
  .mc-toggle{display:block}
}

/* ---------- sections ---------- */
.mc-sec{padding:76px 0}
.mc-sec-lilac{background:var(--lilac)}
.mc-sec-dark{background:var(--ink);color:#C9BFDA}
.mc-sec-dark h2,.mc-sec-dark h3,.mc-sec-dark h4{color:#fff}
.mc-sec-dark .mc-eyebrow{color:#B79EED}
.mc-head{max-width:770px;margin:0 auto 44px;text-align:center}
.mc-head p{color:var(--slate)}
.mc-sec-dark .mc-head p{color:#B7ADC9}

/* ---------- HERO : clean two-panel layout, comparison split as centerpiece ---------- */
.mc-hero{background:var(--ink);padding:0;overflow:hidden;position:relative}
.mc-hero-body{padding:0;position:relative}
.mc-hero-grid{display:grid;grid-template-columns:minmax(0,.86fr) minmax(0,1.14fr);gap:0;align-items:stretch;
  position:relative;z-index:1}
.mc-hero-shot{order:1;background:radial-gradient(120% 120% at 30% 20%, #3A2359 0%, var(--ink-dk) 70%);
  display:flex;flex-direction:column;align-items:center;justify-content:center;padding:56px 34px}
.mc-hero-shot img{max-width:min(210px,100%);margin:0 auto 18px;filter:drop-shadow(0 22px 34px rgba(0,0,0,.4))}
.mc-hero-copy{order:2;background:var(--cream);padding:52px 46px}
.mc-hero h1{color:var(--ink);font-size:clamp(1.7rem,3.4vw,2.35rem);margin-bottom:.45em}
.mc-hero h1 em{font-style:normal;color:var(--violet-dk)}
.mc-lede{font-size:1.02rem;color:var(--slate);max-width:40em;margin-bottom:24px}

/* Compare split: marketing headline vs full disclosed label, side by side */
.mc-compare{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line);border-radius:12px;
  overflow:hidden;margin-bottom:24px;background:#fff}
.mc-compare > div{padding:18px 18px}
.mc-compare .claim{background:#F5F1FA;border-right:1px solid var(--line)}
.mc-compare .label{background:#fff}
.mc-compare h5{font-family:'Rubik',sans-serif;font-size:.66rem;font-weight:800;letter-spacing:.1em;
  text-transform:uppercase;margin:0 0 10px;color:var(--slate)}
.mc-compare .claim h5{color:#9186A8}
.mc-compare .label h5{color:var(--mint-dk)}
.mc-compare ul{list-style:none;margin:0;padding:0}
.mc-compare .claim li{font-size:.85rem;color:#8A7FA3;margin-bottom:7px;text-decoration:line-through;
  text-decoration-color:#C9BFDA}
.mc-compare .label li{font-size:.85rem;color:var(--ink);font-weight:600;margin-bottom:7px;position:relative;
  padding-left:18px}
.mc-compare .label li::before{content:'+';position:absolute;left:0;color:var(--mint-dk);font-weight:800}
.mc-compare .label li.extra{color:var(--violet-dk)}
@media(max-width:560px){.mc-compare{grid-template-columns:1fr}.mc-compare .claim{border-right:none;border-bottom:1px solid var(--line)}}

.mc-hero-btns{display:flex;flex-wrap:wrap;gap:13px;margin-bottom:18px}
.mc-hero-trust{display:flex;flex-wrap:wrap;gap:8px 18px;font-size:.78rem;font-weight:600;color:var(--slate)}

@media(max-width:920px){
  .mc-hero-grid{grid-template-columns:minmax(0,1fr)}
  .mc-hero-shot{order:1;padding:38px 24px}
  .mc-hero-copy{order:2;padding:36px 24px 38px}
  .mc-hero-shot img{max-width:min(180px,100%)}
}

/* ---------- blend-breakdown signature ---------- */
.mc-blend{margin-top:18px;background:#fff;border:1px solid var(--line);border-radius:14px;
  padding:20px 20px 16px;box-shadow:0 8px 22px rgba(46,26,71,.06)}
.mc-blend h4{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--violet-dk);
  margin-bottom:14px;text-align:center}
.mc-blend-row{margin-bottom:11px}
.mc-blend-row-head{display:flex;justify-content:space-between;font-size:.78rem;font-weight:600;
  color:var(--ink);margin-bottom:5px}
.mc-blend-row-head span:last-child{color:var(--slate);font-weight:500}
.mc-blend-track{height:9px;border-radius:5px;background:var(--lilac);overflow:hidden}
.mc-blend-fill{height:100%;border-radius:5px;width:0;transition:width 1.1s cubic-bezier(.22,1,.36,1)}
.mc-blend-fill.measured{background:var(--mint)}
.mc-blend-fill.blend{background:repeating-linear-gradient(135deg,var(--violet),var(--violet) 6px,var(--violet-dk) 6px,var(--violet-dk) 12px)}
.mc-blend-note{font-size:.75rem;color:var(--slate);margin:12px 0 0;text-align:center;line-height:1.6}

/* ---------- grids ---------- */
.mc-grid{display:grid;gap:20px}
.mc-g2{grid-template-columns:repeat(2,minmax(0,1fr))}
.mc-g3{grid-template-columns:repeat(3,minmax(0,1fr))}
.mc-g4{grid-template-columns:repeat(4,minmax(0,1fr))}
@media(max-width:980px){.mc-g4{grid-template-columns:repeat(2,minmax(0,1fr))}.mc-g3{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:680px){.mc-g4,.mc-g3,.mc-g2{grid-template-columns:minmax(0,1fr)}}

.mc-card{background:#fff;border:1px solid var(--line);border-radius:14px;padding:26px 22px}
.mc-card p{color:var(--slate);font-size:.93rem;margin:0}
.mc-sec-dark .mc-card{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.16)}
.mc-sec-dark .mc-card p{color:#B7ADC9}
.mc-card-badge{text-align:center}
.mc-card-badge img{max-width:min(135px,100%);margin:0 auto 14px;border-radius:6px}

.mc-idx{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:9px;
  background:var(--ink);color:#fff;font-family:'Domine',serif;font-weight:700;font-size:.92rem;margin-bottom:13px}
.mc-idx-mint{background:var(--mint)}

/* ---------- split ---------- */
.mc-split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px;align-items:center}
@media(max-width:920px){.mc-split{grid-template-columns:minmax(0,1fr);gap:30px}}
.mc-split img{max-width:min(440px,100%);margin:0 auto;border-radius:14px}
.mc-split-copy p{color:var(--slate)}
.mc-sec-dark .mc-split-copy p{color:#B7ADC9}

/* ---------- list ---------- */
.mc-list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:13px}
@media(max-width:780px){.mc-list{grid-template-columns:minmax(0,1fr)}}
.mc-list li{background:#fff;border:1px solid var(--line);border-left:3px solid var(--violet);
  border-radius:0 10px 10px 0;padding:15px 18px;font-size:.92rem;color:var(--slate)}
.mc-list li b{display:block;color:var(--ink);margin-bottom:3px;font-size:.97rem}

/* ---------- callouts ---------- */
.mc-callout{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px 24px;font-size:.92rem;color:var(--slate)}
.mc-callout b{color:var(--ink)}
.mc-callout a{color:var(--violet-dk);text-decoration:underline;text-underline-offset:3px}
.mc-flag{background:#F4EEFC;border:1px solid #D9C6F5;border-radius:12px;padding:21px 23px;font-size:.9rem;color:#4A2E70}
.mc-flag b{color:#5B2A86}
.mc-alert{background:#FCEEEC;border:1px solid #EFC0BA;border-radius:12px;padding:21px 23px;font-size:.9rem;color:#7C332D}
.mc-alert b{color:#B0231A}

/* ---------- reviews ---------- */
.mc-rev-head{display:flex;align-items:center;gap:13px;margin-bottom:11px}
.mc-rev-head img{width:52px;height:52px;border-radius:50%;object-fit:cover;flex-shrink:0}
.mc-rev-name{font-weight:700;font-size:.94rem;color:var(--ink)}
.mc-rev-sub{font-size:.77rem;color:var(--slate)}
.mc-stars{color:#E0A32B;letter-spacing:2px;font-size:.9rem;margin-bottom:8px}
.mc-board{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;text-align:center;margin-top:34px}
@media(max-width:680px){.mc-board{grid-template-columns:minmax(0,1fr)}}
.mc-board b{display:block;font-family:'Domine',serif;font-size:1.8rem;color:var(--ink)}
.mc-board span{font-size:.78rem;font-weight:600;color:var(--slate);text-transform:uppercase;letter-spacing:.08em}

/* ---------- pricing ---------- */
.mc-plans{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;align-items:stretch}
@media(max-width:980px){.mc-plans{grid-template-columns:minmax(0,1fr);max-width:430px;margin:0 auto}}
.mc-plan{background:#fff;border:1px solid var(--line);border-radius:14px;padding:28px 22px;text-align:center;
  display:flex;flex-direction:column;position:relative}
.mc-plan.top{border-color:var(--violet);box-shadow:0 24px 46px rgba(124,79,209,.2)}
@media(min-width:981px){.mc-plan.top{transform:translateY(-10px)}}
.mc-badge{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--violet);color:#fff;
  font-size:.72rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:6px 16px;border-radius:999px;
  white-space:nowrap}
.mc-badge-ink{background:var(--ink);color:#fff}
.mc-plan img.pk{max-width:min(160px,100%);max-height:160px;width:auto;height:160px;object-fit:contain;margin:8px auto 16px}
.mc-plan-ttl{font-family:'Domine',serif;font-size:1.3rem;color:var(--ink)}
.mc-plan-sub{font-size:.83rem;color:var(--slate);margin-bottom:14px}
.mc-plan-price{font-family:'Domine',serif;font-size:2.2rem;color:var(--ink);line-height:1}
.mc-plan-price small{font-family:'Rubik',sans-serif;font-size:.8rem;font-weight:600;color:var(--slate)}
.mc-plan-was{text-decoration:line-through;color:var(--slate);font-size:.86rem;margin:8px 0 2px}
.mc-plan-tot{font-weight:700;font-size:.97rem;color:var(--ink);margin-bottom:6px}
.mc-plan-ship{font-size:.83rem;font-weight:700;color:var(--violet-dk);margin-bottom:12px}
.mc-plan-ship.pay{color:var(--slate)}
.mc-plan ul{list-style:none;margin:0 0 18px;padding:0;text-align:left;font-size:.86rem;color:var(--slate)}
.mc-plan ul li{position:relative;padding-left:21px;margin-bottom:7px}
.mc-plan ul li::before{content:'\2713';position:absolute;left:0;color:var(--violet-dk);font-weight:800}
.mc-plan .mc-btn{margin-top:auto}
.mc-plan .cards{max-width:min(165px,100%);margin:13px auto 0;opacity:.6}

/* ---------- guarantee ---------- */
.mc-guar{display:grid;grid-template-columns:auto minmax(0,1fr);gap:40px;align-items:center;
  background:#fff;border:1px solid var(--line);border-radius:14px;padding:36px}
@media(max-width:820px){.mc-guar{grid-template-columns:minmax(0,1fr);gap:24px;text-align:center;padding:28px 22px}}
.mc-guar img{max-width:min(175px,100%);margin:0 auto}
.mc-guar p{color:var(--slate)}

/* ---------- steps ---------- */
.mc-steps{display:grid;gap:15px}
.mc-step-row{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px 24px;
  display:grid;grid-template-columns:auto minmax(0,1fr);gap:18px;align-items:start}
.mc-step-row .n{width:34px;height:34px;border-radius:9px;background:rgba(124,79,209,.14);color:var(--violet-dk);
  font-family:'Domine',serif;font-weight:700;display:flex;align-items:center;justify-content:center;font-size:.92rem}
.mc-step-row p{margin:0;color:var(--slate);font-size:.93rem}

/* ---------- FAQ ---------- */
.mc-faq{border-top:1px solid var(--line)}
.mc-faq-row{border-bottom:1px solid var(--line)}
.mc-faq-btn{width:100%;background:none;border:none;text-align:left;cursor:pointer;padding:20px 4px;
  display:flex;justify-content:space-between;align-items:center;gap:16px;
  font-family:'Domine',serif;font-weight:600;font-size:1.02rem;color:var(--ink)}
.mc-faq-btn::after{content:'+';font-size:1.5rem;color:var(--violet-dk);flex-shrink:0;transition:transform .2s}
.mc-faq-row.on .mc-faq-btn::after{transform:rotate(45deg)}
.mc-faq-body{max-height:0;overflow:hidden;transition:max-height .28s ease}
.mc-faq-body p{padding:0 4px 20px;margin:0;color:var(--slate);font-size:.94rem}

/* ---------- refs ---------- */
.mc-refs{list-style:none;margin:0 0 18px;padding:0}
.mc-refs li{padding:11px 0;border-bottom:1px solid var(--line);font-size:.91rem;color:var(--slate)}
.mc-refs a{color:var(--violet-dk);font-weight:600;text-decoration:underline;text-underline-offset:3px}

/* ---------- final CTA ---------- */
.mc-final{background:linear-gradient(150deg,var(--ink) 0%,var(--ink-dk) 100%);border-radius:18px;
  padding:52px 30px;text-align:center}
.mc-final h2{color:#fff}
.mc-final p{color:#C9BFDA}
.mc-final img{max-width:min(260px,100%);margin:22px auto}
.mc-final .old{color:#C9BFDA;text-decoration:line-through}
.mc-final .new{font-family:'Domine',serif;font-size:2rem;color:var(--mint);margin:4px 0 20px}
.mc-final .sm{font-size:.84rem;color:#C9BFDA;margin:16px 0 0}

/* ---------- breadcrumb ---------- */
.mc-crumb{font-size:.81rem;color:var(--slate);padding:16px 0 0}
.mc-crumb a{color:var(--violet-dk);font-weight:600}
.mc-crumb i{font-style:normal;margin:0 7px;opacity:.5}

/* ---------- related ---------- */
.mc-rel{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
@media(max-width:780px){.mc-rel{grid-template-columns:minmax(0,1fr)}}
.mc-rel a{display:block;background:#fff;border:1px solid var(--line);border-radius:12px;padding:19px 20px;transition:.15s}
.mc-rel a:hover{border-color:var(--violet);transform:translateY(-2px)}
.mc-rel b{display:block;font-size:.96rem;color:var(--ink);margin-bottom:5px}
.mc-rel span{font-size:.84rem;color:var(--slate)}

/* ---------- article ---------- */
.mc-article h2{margin-top:1.6em}
.mc-article h3{margin-top:1.35em}
.mc-article p{color:var(--slate)}
.mc-article a{color:var(--violet-dk);text-decoration:underline;text-underline-offset:3px}
.mc-meta{font-size:.86rem;color:var(--slate);margin-bottom:26px}
.mc-meta a{color:var(--violet-dk);font-weight:600}

/* ---------- footer ---------- */
.mc-foot{background:var(--ink-dk);color:#A79CC0;padding:48px 0 34px;font-size:.87rem}
.mc-foot a{color:#DCD3EE}
.mc-foot a:hover{color:var(--mint)}
.mc-foot-nav{display:flex;flex-wrap:wrap;justify-content:center;gap:12px 25px;list-style:none;margin:0 0 20px;padding:0;font-weight:600}
.mc-foot-legal{display:flex;flex-wrap:wrap;justify-content:center;gap:10px 21px;list-style:none;margin:0 0 26px;padding:0;font-size:.84rem}
.mc-foot hr{border:none;border-top:1px solid rgba(255,255,255,.1);margin:22px 0}
.mc-foot p{margin:0 0 14px;line-height:1.68}
.mc-foot .cr{text-align:center;font-size:.84rem;opacity:.85;margin-top:22px}

/* ---------- sticky bar ---------- */
.mc-sticky{position:fixed;left:0;right:0;bottom:0;z-index:950;background:var(--ink-dk);border-top:2px solid var(--mint);
  padding:9px 15px;display:none;align-items:center;justify-content:space-between;gap:12px;
  box-shadow:0 -8px 24px rgba(0,0,0,.2)}
.mc-sticky .t{min-width:0;line-height:1.25;color:#fff}
.mc-sticky .t b{display:block;font-size:.92rem;color:var(--mint);font-family:'Domine',serif}
.mc-sticky .t small{color:#C9BFDA;font-size:.71rem}
.mc-sticky .mc-btn{padding:11px 18px;font-size:.86rem;flex-shrink:0}
@media(max-width:920px){.mc-sticky{display:flex}body{padding-bottom:68px}}